Good days (and ways) to promote Feedback

Logan Bala Vijendran
Head of CX
Performance Leader

Every day is a good day for feedback, but some special days can help you elevate and celebrate feedback. People are more likely trying something new if they feel they are part of something bigger - an initiative, a movement or a group that they admire.

Below are days our clients find work best to celebrate and inspire feedback. Remember the best campaigns are targeted, inspiring and have clear achievable call-to-actions.

(Extra) Special days for Feedback

  1. Random Acts of Kindness Day (February 17th): This day is all about spreading kindness and doing something nice for someone else. It encourages people to perform random acts of kindness and to make the world a better place. Find out more at
  2. International Day of Happiness (March 20th): This day is dedicated to promoting happiness and well-being around the world. It encourages people to focus on the positive things in their lives and to spread happiness to others. Find out more at
  3. Administrative Professionals Day (May 5th): In Australia, AIOP Office Professionals Day is celebrated each year on the first Friday of May, or as close to this day where AIOP recognises and celebrates the work and career of all office and administrative professionals. Find out more at
  4. World Productivity Day (June 20th): This day is dedicated to promoting productivity and efficiency in the workplace. It encourages people to find ways to work smarter, not harder. Find out more at
  5. National Thank You Day (UK) (July 2nd): This day is all about showing appreciation and saying thank you to the people in our lives who make a difference. It is a day to recognize the contributions of others and to express gratitude for the things we often take for granted. Find out more at
  6. International Day of Friendship (July 30th): This day celebrates the importance of friendship and promotes the idea that friendship between peoples, countries, and cultures can inspire peace and build bridges between communities. Find out more at
  7. World Humanitarian Day (August 19th): This day celebrates the spirit of humanitarianism and recognizes the work of humanitarian organizations and individuals around the world. It is a day to show support for those who are working to make the world a better place. A great day to drive contributions to you charities via our Feedback for Good program. Find out more at
  8. World Productivity Day (September 1st): This day is dedicated to promoting productivity and efficiency in the workplace. It encourages people to find ways to work smarter, not harder. Find out more at
  9. RU OK Day (Australia) (September 8th): This day is dedicated to raising awareness of suicide prevention and encouraging people to have conversations with their friends and loved ones about mental health and well-being. Find out more at
  10. World Gratitude Day (September 21st): This day aims to remind us of the importance of expressing gestures of thanks and appreciation. Understandably, sometimes we can get caught up in our busy lives and neglect to show how grateful we are for the people around us. Find out more at
  11. International Day of Peace (September 21st): This day promotes peace and encourages people to work towards a more peaceful world. It is a day to celebrate diversity and to find ways to resolve conflicts peacefully. Find out more at
  12. World Mental Health Day (October 10th): This day is dedicated to promoting mental health awareness and to reducing the stigma around mental health issues. It encourages people to take care of their mental health and to be supportive of those who may be struggling. Find out more at
  13. World Kindness Day (November 13th): This day celebrates kindness and encourages people to be kind to one another. It is a day to promote positive relationships. Find out more at

Campaign templates

The messages below are designed to be used with Performance Leader's nudge tool, but you can also send them via email (preferably from the Managing Partner or group leader). Personalise to your firm’s language, values and role titles. The more authentic the message, the more likely it is to resonate.

Template 1 - Random Acts of Kindness day

Dear colleagues,

As you may know, Random Acts of Kindness Day is coming up soon on February 17th. This day is all about spreading kindness and positivity, and what better way to do that than by giving feedback to our fellow colleagues who have shown kindness to us?

I would like to encourage everyone to take a few moments to give feedback to a colleague via Performance Leader (link below). It could be someone who helped you with a task, provided support during a difficult time, or simply went out of their way to brighten your day.

Giving feedback is a simple and powerful way to acknowledge and appreciate the kindness of others. It's a small gesture that can make a big difference in building a supportive and caring workplace.

Thank you for your time and for being part of our team.

Template 2 - Value of Feedback

As we work together to achieve our goals, it's important that we take the time to give or request feedback. Feedback helps us identify our strengths and weaknesses, improve our performance, and grow as individuals and as a team.

I would like to encourage everyone to take a few moments this week to give feedback to or request feedback from a colleague. It could be someone you've worked closely with recently, or someone who has made an impact on your work in some way.

Remember to be specific, constructive, and respectful. Focus on actions and behaviours, rather than personality or character.

Click the button below to give or receive feedback in Performance Leader.

Template 3 - Focus on Managers

I know that as leaders, you care deeply about the growth and development of your team. One of the most powerful tools we have to support their growth is through regular feedback.

Today, I challenge each of you to take action and

a) give feedback to at least one person.
b) request for feedback from at least one person.

Feedback can have an immediate impact on a team member's motivation and performance, and it can also help build trust and strengthen the working relationship between you and your team.

Let's create a culture where feedback is valued and used to drive growth and development.

Click the button below to go into Performance Leader now and give and request feedback!

Template 4 - Focus on Recognition

As we continue to work hard to achieve our goals, it's important that we take time to celebrate our successes and recognise each other's achievements. Recognition helps boost morale, increase motivation, and build stronger connections among team members.
Here are three reasons why recognition is so important:

1. It reinforces positive behaviours: Recognition reinforces positive behaviours and sends a message that hard work and dedication are valued and appreciated.
2. It boosts morale and motivation: Recognition can have an immediate impact on an individual's morale and motivation, which can have a ripple effect on the entire team. When we feel valued and appreciated, we're more likely to stay engaged and committed to our work.
3. It strengthens team bonds: By recognising each other's achievements, we're building stronger connections and fostering a sense of camaraderie among team members. This can lead to better collaboration, communication, and overall team performance.

Jump into Performance Leader below and send someone some recognition - and watch it make a difference!


Here are some bonus ideas to increase the impact of your campaign even further:

  • Drive a specific type of feedback by mentioning a specific form, for example “Use the Manager Check-in Feedback form”, “Try the Request Project Feedback Form”. This used in combination with the role filters (e.g. target Graduates with the "Mentoring Feedback" form can be very powerful)
  • Recognise an event of time of year, for example“As we approach the end of the quarter” “coming off an amazing launch of our new division”. This creates urgency and context - it helps suggest a topic of feedback and makes it more likely people will send feedback now.
  • Focus on people who haven't given / requested recently. With the Performance Leader campaign tools, you can find people who haven't been as active, and craft a message specifically for them. A personal message on a special day might be just want they need to get back on the feedback train.

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