About us

Performance Leader helps professional services firms build vibrant feedback cultures by pairing best of breed performance and feedback technology with sector experience and insight.

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  • We help our clients to build high performance firms that engage, retain and grow key talent
  • We’re a trusted advisor on high performance, sharing insights, and supporting clients to evolve.
  • We win the hearts and minds of end-user through smart, simple and beautiful software.
  • We’re here for HR, with technology and support that takes away the pain of compliance, and a mission to elevate HR in the eyes of the firm.
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Our story

Ray D’Cruz & Patrick Fitzgerald, co-founders

“We started Performance Leader in 2007 because PSFs weren’t using HR software. Technology was not built for firms, and was too expensive or impossible to configure. Most software companies didn’t have the patience or interest in help firms implement, embed and evolve the technology.

So, we created Performance Leader. We paired flexible technology with deep sector expertise. Since then we’ve been combining technology and consulting to help our clients successfully implement and evolve performance and feedback technology.

We’ve kept evolving our product too, to be more flexible and agile, to embrace new opportunities such as AI and to double-down on our specialist PSF market focus, with a range of tools that make life easier for our users.







Our Leadership

Ray D'Cruz

CEO & Co-founder

Paul Lemon

Director, Business Development

Logan Balavijendran

Head of CX

Patrick Fitzgerald

CTO & Co-founder

Michael Roch


Abby Deakin

Katie Simpson

Peter Dutton

Anne-Marie Armour

Our Publications